I've always had really good experiences at Ulta. I'm shocked by some of the stories on here, but anyone looking to try the store should! Not all stores are like some of them mentioned.

I always buy from Ulta or Sephora, usually online, and the first time I went to Ulta they were really friendly and helpful. I will admit there may be some products they don't know much about, but Ulta sells SO many brands it's almost impossible for them to know about all of them.

And btw, I went to Sephora for the first time last week and they were really rude. They looked right at me when I walked in and I was wandering around looking for Clinique products and they didn't ask if I needed help. Finally I just asked where the products were and they were very rude like I was interrupting something important even though they were just standing around- not even talking to each other, just standing there.

A friend of mine went to the Ulta salon for the first time and they did amazing w/ her hair cut and style. So give it a chance! Plus they always have good sales.